GoBookmaker.com is an online sportsbook management service that allows bookmakers to easily mange their business. The service allows the user to have their own, custom branded sportsbook located at it’s own custom domain name. The system provides complete management of the betting process for each client that the bookmaker has. On the Admin site, the bookmaker can customize their site, manage current betting activity in real time, and easily add new clients. Agents can also be managed using the system, with each agent being assigned a given number of clients. A variety of custom reports are available to the bookmaker for keeping track of their business. On the client side, the system offers the user a dedicated site for all of their sports betting needs. All sports results and betting activity are tracked in real time, so the client can always see their position at a glance. The user has a portable Betting Slip which sits on top of each page he visits on the site, and reflects the bets he has added to the Slip. The Slip also gives the user information about the current status of the bet and shows the results and payout when the event is concluded. Clients can also track their available credit from the site. In addition, the system offers an overall Jackpot, which is based on predicting the results from a number of upcoming events. The user with the most correct predictions wins the Jackpot. This also provides an additional revenue source for the bookmaker.
England-based GoBookmaker.com was launched in 2009. Chris Miles is Marketing Manager, while Mike Jameson is sales manager.
GoBookmaker has no direct online competition. There are a number of companies who specialize in developing web-based solutions for bookmakers, but they do so on a per-site basis. GoBookmaker is unique in that it allows any user to set up a betting sportsbook with no previous web programming knowledge. In addition, GoBookmaker is based on a per-head pricing model rather than the user paying to have a custom site constructed.
GoBookmaker has a very clean and uncluttered look and feel. Navigation is intuitive and page loads are quite responsive. On the Admin side, the interface is very user friendly, and only average computer skills are required to use the software. However, familiarity with bookmaking is necessary, and there is a learning curve associated with Admin of the software. On the client side, the learning curve is much smaller, as most of the functions are self-explanatory and the user interface is very intuitive.
Registration to the GoBookmaker.com site is free and is required to create a sportsbook site. The registration process asks for first and last name, email address, password, and optionally a company name and contact name. A free account is limited to 19 clients and also has some limitations in the ability to adjust wager limits and enable/disable various wagering.
Premium membership is available and the pricing is calculated on a per client per week basis. From 20-49 players costs $9 per player per week. From 50-99 players costs $7 per player per week. 100+ players cost $5 per player per week. Paid memberships also include a custom domain name, while free memberships are located at a subdomain of GoBookmaker.com.
GoBookmaker.com is recommended to anyone who is in the bookmaking business or who would like to start a bookmaking business. The service is easy enough to use that someone without experience could use the service to set up a sports betting website. The site offers an ideal solution for bookmakers who do not wish to pay a web design company to develop a custom site.